Terms of Service

These Terms of Service (“Terms”) govern the use of the SaaS platform and related services (“Services”) provided by From Scratch AB (“we,” “our,” “us”) under the name of Norriva. By accessing or using the Services, the company or other legal entity identified in your account (the “Customer”) agrees to these Terms.

1. Acceptance of Terms

By accessing or using the Services, you confirm that (i) you have read  and understood these Terms; (ii) you are authorized to enter into an agreement for the Services on behalf of the Customer; and (iii) the Customer (a) agrees to be bound by these Terms; and (b) remains responsible for use of the Services, and for compliance with these Terms, by its authorized users (“Authorized Users”).

These Terms are intended solely for business customers. We do not provide the Services to consumers.

2. Services Provided

The Services provided by us consist of a SaaS platform (the “Platform”)  designed to help manage and optimize the Customer’s go-to-market (GTM) strategy. The platform includes applications, tools, and resources for leadership, marketing, sales, customer success, and related functions. More information about the Services is available at www.norriva.com (the “Website”).

3. Subscription and Payment

3.1 Subscription Plans

Subscription plans, pricing, and features are listed on the Website (www.norriva.com/pricing). Your subscription begins upon activation and continues until terminated in accordance with Section 8.

3.2 Payment Terms

All fees are payable in advance in accordance with the subscription plan selected.

3.3 Price Adjustments

We may adjust the subscription fees from time to time. Any price changes will take effect at the start of the next subscription period, provided that the Customer has been given at least 30 days’ prior notice. If the Customer does not wish to continue the subscription at the new price, the Customer may cancel the subscription before the renewal date in accordance with Section 8.

3.4 Auto-Renewal

Subscriptions automatically renew for successive billing periods unless terminated by the Customer in accordance with Section 8. For clarity, any termination must be completed before the renewal date to avoid renewal.

3.5 Free Plan and Promotions

If the Customer uses a free plan, free trial, or promotional offer (“Free Plan”), the Customer may do so subject to the usage limits, features, and restrictions we set at the time. The Customer may not create multiple Free Plans for the same organization or alongside a paid subscription. Free Plans may not include support. We may change or end any Free Plan and associated Services at any time without obligation. Free Plans are subject to the disclaimers set out in Section 11 and the specific limitations of liability set out in Section 12. 

3.6 Refund Policy

Fees are non-refundable except where required by law. We do not provide refunds or credits for any partial subscription periods or unused Services, except where required by law.

3.7 Payment Methods

Payment must be made using the methods specified on the Website.

3.8 Taxes

The Customer is responsible for all taxes, duties, and charges imposed in connection with its subscription, except for taxes that are our responsibility under applicable law.

4. Customer Responsibilities and Acceptable Use

4.1 Account Security

The Customer is responsible for ensuring that its Authorized Users keep their login credentials secure and confidential. The Customer is liable for all activities conducted under its accounts. The Customer must notify us immediately of any unauthorized access or use of the Services.

4.2 Compliance

The Customer must comply with all applicable laws, regulations, and these Terms, and must ensure that all Authorized Users do the same. Any violation of these Terms by an Authorized User will be deemed a violation by the Customer.

4.3 Acceptable Use

The Customer must not, and must ensure that its Authorized Users do not:

• copy, modify, reverse-engineer, resell, or create derivative works of the Services, or use them to build a competing product or service;
• infringe or violate any third-party rights, including intellectual property, privacy, or publicity rights;
• upload, share, or generate illegal, harmful, defamatory, discriminatory, obscene, or otherwise inappropriate content;
• send spam, phishing, or other unsolicited communications, or upload/distribute viruses, malware, or other malicious code;
• attempt to bypass, disable, or interfere with security features, access controls, or the proper functioning of the Services; or
• use automated tools (including bots, scrapers, or crawlers) without our prior written consent, or otherwise creates an unreasonable load on our infrastructure.

We may suspend access to the Services immediately if we believe, in our reasonable judgment, that the Customer or its Authorized Users have violated this Acceptable Use Policy. We will use reasonable efforts to notify the Customer of the suspension and the reasons for it without undue delay. Termination of the agreement is governed by Section 8.

4.4 Customer Content

The Customer retains ownership of all content it or its Authorized Users upload to the Platform (“Customer Content”). By using the Services, the Customer grants us a limited, non-exclusive, non-transferable license to process, store, and display Customer Content strictly for the purpose of operating, securing, and providing the Services to the Customer. We will not use Customer Content to train artificial intelligence models. We do not acquire any ownership rights in Customer Content. Any sharing of data with necessary infrastructure providers is governed exclusively by our Data Processing Agreement (DPA). The Customer represents that it has all rights and consents necessary to submit Customer Content and to grant the foregoing license.

We may use aggregated and anonymized (or otherwise de-identified) data derived from the Customer’s use of the Services for analytics, product improvement, and benchmarking, provided it does not identify the Customer or any individual. The conditions and limitations governing such anonymization are set out in the Data Processing Agreement (Appendix 1).

5. AI Use & Responsibility

The Services include artificial intelligence (“AI”) features that may generate content suggestions based on inputs provided by the Customer or its Authorized Users. While we aim to provide helpful, accurate, and relevant suggestions, AI-generated outputs may not always be complete, correct, or appropriate for the Customer’s intended purpose. Due to the probabilistic nature of machine learning, AI-generated outputs may occasionally contain errors, inaccuracies, or outdated information. The Services are designed to assist—not replace—human decision-making

The Customer is solely responsible for reviewing, editing, and verifying any AI-generated content before relying upon, using or publishing, or otherwise utilizing it, including ensuring compliance with applicable laws, regulations, industry standards, and these Terms. The Customer must ensure that all Authorized Users do the same. Our liability regarding the use of AI features, including AI-generated content, is governed by Section 12 (Limitations of Liability).

The Customer must not, and must ensure that its Authorized Users do not, use the AI features to generate or disseminate:

• Illegal, infringing, harmful, or discriminatory content
• Content that violates the rights of others (including intellectual property, privacy, and publicity rights)
• Misleading claims in regulated industries (e.g., medical, financial, legal)

We may review, block, or remove AI-generated outputs that violate these Terms or applicable law, and may suspend access in accordance with Section 4.3. The AI features form part of the Services and are subject to Section 11 (Warranties and Disclaimers), and are operated in accordance with applicable requirements under the EU AI Act and other applicable law. Their behavior may change as we improve and update the models in accordance with Section 10.2 (Changes to the Services).

6. Intellectual Property

6.1 Ownership

We and our licensors own all intellectual property rights in the Services, including the underlying design, software, code, technology, and documentation, as well as any improvements, updates, or derivative works created by us. For the avoidance of doubt, the Customer retains all ownership and intellectual property rights to their Customer Content.

6.2 License Grant

Subject to the Customer’s compliance with these Terms and payment of all applicable fees, we grant the Customer a limited, non-exclusive, non-transferable, and revocable license to use the Services for its internal business purposes during its active subscription. 

6.3 Feedback

We may freely use any suggestions, ideas, or feedback provided by the Customer or its Authorized Users without restriction or obligation.

7. Confidentiality

Each party agrees to keep the other party’s non-public information confidential and to use it only as necessary to perform its obligations under these Terms. This obligation does not apply to information that (a) is or becomes public without breach, (b) was already known to the receiving party, (c) is received lawfully from a third party, or (d) is independently developed without reference to the other party’s information.

8. Termination and Suspension

8.1 Termination by the Customer

The Customer may terminate its subscription at any time through the account settings, with effect at the end of the current subscription period. No refunds will be made for any unused portion of the subscription.

8.2 Termination by Us

We may suspend or terminate the Customer’s access to the Services immediately if the Customer or its Authorized Users (a) violate these Terms, (b) fail to pay fees when due, or (c) engage in unlawful, harmful, or fraudulent activity. We will use reasonable efforts to notify the Customer of any suspension or termination and the reasons for it. Suspension rights also apply under Sections 4.3 and 5 (AI Use & Responsibility).

In addition, we may terminate the Customer’s subscription for convenience by giving at least thirty (30) days’ prior notice, in which case termination will take effect at the end of the then-current subscription period. No refunds will be made for any unused portion of the subscription.

8.3 Effects of Termination

Upon termination, the Customer’s access to the Services will cease. Customer Content will remain available for retrieval through the Services for thirty (30) days following termination, after which it will be permanently deleted unless retention is required by law. The Customer is solely responsible for retrieving its data within this period, and we have no obligation to deliver or transfer data on the Customer’s behalf.

8.4 Survival

The provisions of these Terms relating to intellectual property, confidentiality, disclaimers, limitations of liability, and payment obligations shall survive termination of the Customer’s subscription.

9. Data Privacy and Security

Our Privacy Notice, available at www.norriva.com/privacy-notice, describes how we collect, use, and protect information when acting as data controller (e.g., when managing Authorized User accounts).

The provision of the Services means that we, as data processor and on behalf of the Customer, may process personal data relating to individuals. This personal data processing is governed by our Data Processing Agreement (“DPA”), which is available as a separate document and constitutes Appendix 1 to these Terms. By accepting these Terms, the Customer is also deemed to have accepted the DPA. The DPA is incorporated into these Terms by reference and shall be considered an integral part of the agreement between the parties.

The Customer must not enter or store any sensitive or special categories of personal data in the Services, unless expressly agreed with us in writing.

We implement appropriate technical and organizational measures to protect information but cannot guarantee that security incidents will never occur.

10. Service Availability and Changes

10.1 Service Availability

We will use reasonable efforts to make the Services available with at least 99% uptime on a monthly basis, excluding periods of scheduled and emergency maintenance. Availability may also be affected by circumstances beyond our reasonable control, such as failures of third-party hosting providers or internet service providers. This Section does not establish a service level commitment or any remedy for failure to meet the stated availability target.

10.2 Changes to the Services

We may improve, modify, or remove features of the Services from time to time. Where such changes have a material impact on the Customer’s use of the Services, we will provide reasonable notice before the changes take effect. Notwithstanding the foregoing, we may implement changes without prior notice where necessary to address security issues, comply with applicable laws or regulatory requirements, or avoid material harm to the Services or other customers. All changes to the Services form part of the Services and are subject to these Terms.

11. Warranties and Disclaimers

All Services (including Free Plans) are provided on an “as is” and “as available” basis without warranties of any kind, whether express, implied, statutory, or otherwise. We specifically disclaim all implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and do not warrant that the Services will be uninterrupted, error-free, or completely secure. In particular, we make no guarantee that the Services will result in the Customer’s commercial success or any particular business outcome. No oral or written advice or information obtained from us or through the Services creates any warranty not expressly stated in these Terms.

12. Limitations of Liability

To the maximum extent permitted by law:

(a) Our aggregate liability to the Customer for all claims arising out of or relating to these Terms or the Services will not exceed the fees paid by the Customer during the twelve (12) months preceding the event giving rise to the claim.

(b) For Free Plans, our total liability will not exceed €100.

(c) We will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenues, data, goodwill, or use.

13. Indemnification

The Customer agrees to indemnify, defend, and hold harmless From Scratch AB, its affiliates, and their respective officers, directors, employees, and contractors from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to (a) the Customer’s use of the Services; (b) Customer Content; (c) the Customer’s breach of these Terms; or (d) the Customer’s violation of applicable laws or regulations.

14. Collaboration Partners

The Customer agrees that we may share Customer’s name with its trusted business partners for collaboration purposes, provided that such partners are subject to appropriate confidentiality obligations. This does not grant any partner the right to market directly to the Customer.

15. Subcontractors

We may engage subcontractors to assist in providing, maintaining, or supporting the Services. We remain fully responsible and liable for the acts and omissions of our subcontractors as if they were our own. Where such subcontractors process Customer personal data on your behalf (acting as “Sub-processors”), their engagement, notification requirements, and your right to object are governed exclusively by the terms set forth in our Data Processing Agreement (DPA), which forms Appendix 1 to these Terms.

16. Reports of Misuse or Illegal Content

Concerns regarding misuse of the Services or illegal content may be reported to us at privacy@norriva.com or through the contact information provided in Section 24 below. We may review and take appropriate action, including removing or restricting access to content that we reasonably believe to be unlawful or in breach of these Terms.

17. Force Majeure

We will not be liable for any delay or failure to perform caused by circumstances beyond our reasonable control, including natural disasters, internet or telecommunications failures, labor disputes, government actions, or other similar events. Our obligations will be suspended for the duration of the force majeure event and will resume once the event ends.

18. Export Compliance

The Customer must comply with all applicable export control, trade, and economic sanctions laws and regulations in connection with its use of the Services. We may restrict access to the Services where required by such laws.

19. Governing Law & Dispute Resolution

These Terms are governed by the laws of Sweden. If a disagreement arises, the Parties will first attempt to resolve it through good-faith discussions. If no agreement is reached within thirty (30) days, the matter will be finally settled by the courts of Sweden, with Stockholm District Court (Stockholms tingsrätt) as the court of first instance.

To the extent permitted by applicable law, each party waives any right to a jury trial or to participate in class actions or similar collective proceedings.

20. Assignment

We may assign or transfer our rights and obligations under these Terms without the Customer’s consent. The Customer may not assign or transfer its rights or obligations under these Terms without our prior written approval. Any attempted assignment in violation of this Section is void.

21. Notices

We will send notices to the email address associated with the Customer’s account, and the Customer is responsible for keeping that address accurate and up to date. Notices from the Customer to us must be sent to support@norriva.com. Notices sent by email will be deemed received on the next business day after sending.

22. Entire Agreement

These Terms (together with the Data Processing Agreement, as applicable) constitute the entire agreement between the Customer and us regarding the Services and supersede any prior agreements or understandings. If any provision is held unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce a provision will not be deemed a waiver of our rights.

23. Modifications to Terms

We may amend these Terms from time to time. Minor amendments that do not materially impact the Customer may take effect immediately upon notice. Material amendments will be notified to the Customer at least thirty (30) days before they take effect, unless required earlier by mandatory law, government decision, or security reasons, in which case they may take effect immediately upon notice. If the Customer does not accept a Material amendment, its sole remedy is to terminate its subscription before the amendment takes effect. In such case, fees already paid remain non-refundable. Continued use of the Services after an amendment takes effect constitutes the Customer’s acceptance of the updated Terms.

24. Contact Information

From Scratch AB
Org. No: 559494-1261
Email: hello@norriva.com
Website: www.norriva.com

APPENDIX 1 – DATA PROCESSING AGREEMENT

The Data Processing Agreement (DPA) constitutes Appendix 1 to these Terms and is available as a separate document at www.norriva.com/dpa. By accepting these Terms, the Customer is also deemed to have accepted the DPA in its current version. The DPA governs all processing of personal data carried out by From Scratch AB on behalf of the Customer in connection with the Services.