Blog & News

Learn why the AI hype mirrors the “e-” era, and how companies can avoid generic positioning by focusing on real value and differentiation. …

Learn why branding is a continuous process, not a one-time project, and how evolving your brand improves positioning, marketing, and growth. …

The traditional go-to-market playbook is starting to break. Not because strategy is wrong.
But because the systems behind it are fragmented.
 ERP shows the past.
CRM shows the present.
But leadership teams need something else:
a way to model what happens next. In our latest article, we explore why the traditional GTM playbook no longer works, and why a new layer of predictive decision infrastructure is emerging. …

Excel isn’t the problem. Outgrowing it is. As organizations scale, finance complexity increases, and spreadsheets become a bottleneck rather than an enabler. Modern FP&A requires automation, centralized data, and real-time scenario modeling to support faster, better decisions. In this article, we explore why Excel is no longer enough, and what it takes to build a truly scalable finance function. …

Many sales teams work harder than ever yet still struggle with churn and missed targets, often because they are selling to the wrong customers. When marketing intelligence arrives too late (or not at all), reps improvise, messages drift, and alignment breaks down across the funnel. The companies seeing the strongest results are the ones that operate as a unified revenue team, with a clear ICP, co-created messaging, and shared metrics from the start. 

If this sounds familiar, this article explores practical ways to turn alignment into a real sales advantage. …

In today’s volatile market, the biggest risk isn’t change — it’s teams still executing yesterday’s strategy. For startups and scale-ups, adapting your GTM approach isn’t just about new targets; it’s about keeping everyone aligned as things shift. When priorities, goals, and progress are visible in one place, teams can move faster without losing focus or momentum. If this sounds familiar, the full article explores what actually helps. …

Last year marked the end of my Excel era,the last budget I’ll ever build that way.Excel got us started. But it can’t take us where we need to go next. For years, I lived in spreadsheets. As a CRO, I …

Press Release Norriva secures angel funding and strengthen leadership with CFO appointment to drive AI-powered GTM growth. Stockholm, 2025-10-01 – Norriva, the SaaS company redefining how startups and scale-ups go to market, today announced two major milestones: the successful close of …

As a CRO, I’ve spent an obscene number of hours inside Excel.Updating KPIs. Revising team goals. Scrubbing the forecast.Tweaking the “best bets” in the funnel. Stress-testing budgets. I lived in tabs……manually patching together a real-time view of performance using duct-tape formulas and …

From Misalignment to Momentum: Why GTM Success Starts with Strategic Alignment Every founder knows the feeling—your team is working hard, delivering on what they believe are the right goals. But somehow, despite all the motion, you’re not seeing the traction. …

From Chaos to Clarity: Adapting Your GTM Strategy for a Shifting Market Every morning, we wake up to new headlines—rising interest rates, new tariffs, geopolitical developments, or emerging technologies   reshaping the business landscape. Over the past few years, the pace …

The challenge of go-to-market (GTM) execution being the #1 issue for startups and scale-ups is very common, and there are several reasons why: Limited Resources: Startups and scale-ups often have limited budgets, time, and personnel, making it difficult to execute …

As a Start-Up, time is one of your most valuable and non-renewable resources. Unlike money or raw materials, once time is spent, you can’t get it back. As an entrepreneur or team member in a Start-Up, you’re likely juggling multiple …

For any business, having a clear marketing strategy is crucial, but it’s especially important for Start-Ups looking to establish themselves in competitive markets. A marketing strategy acts as a roadmap—it defines your company’s goals and objectives, outlines how to achieve them, …

In today’s competitive business environment, the key to long-term success isn’t just about acquiring new customers; it’s about ensuring your existing customers are satisfied, engaged, and loyal. A solid customer success strategy serves as a proactive approach that helps you foster strong, lasting relationships, …

A well-defined sales strategy is crucial for driving revenue, achieving sales targets, and maintaining a competitive edge. A solid sales strategy provides your sales team with a clear direction, focuses their efforts on the right opportunities, and ensures they are using resources …

Choosing the right growth strategy for your Start-Up is one of the most crucial decisions you’ll make in the early stages of your business. A solid growth strategy can be the difference between success and failure. If you choose the wrong path, …

Understanding the difference between strategy and tactics. Both are essential for achieving your business goals, but they play very different roles. While tactics are important for executing day-to-day activities, a well-defined strategy serves as the guiding framework to help you …

In today’s fast-paced and highly competitive business environment, understanding your target audience is more important than ever. One of the most effective ways to ensure that your marketing and sales efforts resonate with the right customers is by creating detailed …

As a Start-Up, understanding your offerings from multiple perspectives is essential for shaping your business strategy, marketing, and positioning. The way you view your products or services, along with how your customers perceive them, can make or break your competitive …

In today’s fast-paced business world, creating a product strategy is essential for Start-Ups that want to ensure long-term success and meet customer needs effectively. A clear product strategy serves as the foundation for aligning resources and goals, ensuring that every team member is …

A company’s long-term success isn’t just about having great products or services; it’s about having a solid foundation that defines how you operate, make decisions, and interact with your stakeholders. When you clearly define your company’s purpose, vision, mission, and core values, you …

Understanding the customer journey is pivotal in ensuring a seamless, compelling experience that nurtures prospects and drives them towards making a purchase. However, the visual representation of the journey – whether it’s a funnel, steps, or infinity loop – is …

In today’s competitive marketplace, defining and aligning your Ideal Customer Profile (ICP) with your business strategy is not just a marketing exercise – it’s critical to the growth and success of your business. Understanding who your ideal customers are is …