Last year marked the end of my Excel era,the last budget I’ll ever build that way.Excel got us started. But it can’t take us where we need to go next. For years, I lived in spreadsheets. As a CRO, I … Read More
Author Archives: norriva
Norriva secures angel funding and strengthen leadership with CFO appointment
Press Release Norriva secures angel funding and strengthen leadership with CFO appointment to drive AI-powered GTM growth. Stockholm, 2025-10-01 – Norriva, the SaaS company redefining how startups and scale-ups go to market, today announced two major milestones: the successful close of … Read More
From Spreadsheet Prison to Strategic Freedom
As a CRO, I’ve spent an obscene number of hours inside Excel.Updating KPIs. Revising team goals. Scrubbing the forecast.Tweaking the “best bets” in the funnel. Stress-testing budgets. I lived in tabs……manually patching together a real-time view of performance using duct-tape formulas and … Read More
From Misalignment to Momentum: Why GTM Success Starts with Alignment
From Misalignment to Momentum: Why GTM Success Starts with Strategic Alignment Every founder knows the feeling—your team is working hard, delivering on what they believe are the right goals. But somehow, despite all the motion, you’re not seeing the traction. … Read More
What If – Market conditions change or assumptions shift?
From Chaos to Clarity: Adapting Your GTM Strategy for a Shifting Market Every morning, we wake up to new headlines—rising interest rates, new tariffs, geopolitical developments, or emerging technologies reshaping the business landscape. Over the past few years, the pace … Read More
Why GTM is the #1 Challenge for Start-up & Scale-Ups
The challenge of go-to-market (GTM) execution being the #1 issue for startups and scale-ups is very common, and there are several reasons why: Limited Resources: Startups and scale-ups often have limited budgets, time, and personnel, making it difficult to execute … Read More
Why is It Important to Understand Time Management
As a Start-Up, time is one of your most valuable and non-renewable resources. Unlike money or raw materials, once time is spent, you can’t get it back. As an entrepreneur or team member in a Start-Up, you’re likely juggling multiple … Read More
Why Understanding Marketing Strategy Is Important for Start
For any business, having a clear marketing strategy is crucial, but it’s especially important for Start-Ups looking to establish themselves in competitive markets. A marketing strategy acts as a roadmap—it defines your company’s goals and objectives, outlines how to achieve them, … Read More
Why Understanding Your Customer Success Strategy is Important
In today’s competitive business environment, the key to long-term success isn’t just about acquiring new customers; it’s about ensuring your existing customers are satisfied, engaged, and loyal. A solid customer success strategy serves as a proactive approach that helps you foster strong, lasting relationships, … Read More
Why Understanding and Having a Sales Strategy Is Important
A well-defined sales strategy is crucial for driving revenue, achieving sales targets, and maintaining a competitive edge. A solid sales strategy provides your sales team with a clear direction, focuses their efforts on the right opportunities, and ensures they are using resources … Read More