From Spreadsheet Prison to Strategic Freedom

As a CRO, I’ve spent an obscene number of hours inside Excel.
Updating KPIs. Revising team goals. Scrubbing the forecast.
Tweaking the “best bets” in the funnel. Stress-testing budgets.

I lived in tabs……manually patching together a real-time view of performance using duct-tape formulas and way too many late nights. I’d hunt down errors, second-guess broken links, and spend weekends trying to make the numbers line up across different sheets, functions, and teams.

When I transitioned into the CEO role, the tabs just changed,  now I found myself deep in P&L, cash flow, and scenario modeling. The stakes got even higher, the spreadsheets more complex, and the manual work even riskier. One broken formula could throw off board prep, investor updates, or critical decisions.

That’s when we said: Enough.
We decided to build what we always wished existed,  a modern Go-To-Market platform built for today’s cross-functional growth teams. A platform that makes it easy to:

• Budget across the company, sales, marketing, and customer success
• Track KPIs and metrics in real time
• Model scenarios and align on decisions
• Get alerts on abnormalities
• Pull everything together in one place, without spreadsheets

That’s how Norriva was born.

We're building a new category,  one that sits alongside your ERP and CRM, but focuses on enabling your GTM strategy to adapt, align, and accelerate. If you’re still living in spreadsheet chaos, I get it…… I’ve been there. And if you're curious to see what this new way of working looks like, have a look at The Norriva GTM platform

Let’s redefine how high-performing teams drive growth.

Image: Photo by Mika Baumeister on Unsplash